In an age where computer security is of great importance to businesses of all sizes, what is user behavior analytics? User behavior analytics, as defined by Gartner Corporation is an anti-spyware measure for identifying, prioritizing, and preventing malware from entering the enterprise. This software program offers end-users a comprehensive view of the key actions users take that may point to potential security issues.
What is user behavior analytics? It is a strategic security program that monitors and controls the interactions users have with their computers. The primary use of what is user behavior analytics is to help security teams determine if there are any threats to company assets posed by known or suspected malicious software programs. The program aids security teams in determining the actions users take that increase the likelihood of an intrusion, such as browsing the Internet or opening email attachments from known or suspected malicious e-mail senders. It can also detect and prevent spyware and other threats.
What is user behavior analytics? When you utilize what is user behavior analytics, you will be able to monitor what your target users do on your website or mobile app. Once you know what your customers are doing on your site and how they are interacting with your page, you can make adjustments that will benefit your business and reduce the threat of security breaches. One of the biggest threats today is due to what is known as phishing scams.
Phishing scams are online attacks that attempt to steal your customer data. You can detect these attacks by monitoring what is happening with your page and how you are categorizing that data. If you discover that visitors are entering credit card information or downloading software that may harm your company, you need to take the appropriate actions to protect yourself. What is data focused behavior management is an additional context for what is already happening on your site.
This additional context helps you identify sources of security incidents that would otherwise go unreported. By monitoring what is happening with your site you have a higher chance of being proactive in addressing any potential risks. Users are often looking to do what is convenient for them. For example, a person may navigate away from the site to another site. By measuring what is already happening with your page and how users are navigating away from it, you can quickly identify opportunities for security incident intervention.
What is user behavior analytics can give you the opportunity to address any issues with your web analytics platform. You can use this metric to gain insight into how your site is perceived by visitors, search engines, mobile devices, and even with employees. You can use this data to optimize your web pages, to conduct market research, and to identify any areas of concern or opportunity. With this information you can prevent problems before they become bigger and more expensive to solve. Monitoring what is happening with your site is an essential part of effective site management.
What Is User Behavior Analytics?
What is user behavior analytics? According to Gartner, user behavior analytics is a counterterrorism method concerning detection of unauthorized insider threats, malware, and targeted online attacks. The major use of this security technology is in protecting corporate networks from unauthorized access, which may result in loss of confidential company information or classified industry technologies. The primary objectives of using this security technology are to detect the sources of attacks, prevent the penetration of attack code into the target enterprise system, analyze attack trace data to detect root causes of attacks and defend against them.
When we talk about what is user behavior analytics, we are actually talking about a new security methodology that utilizes information technology to monitor employees’ internet use, particularly their social networking activities, online shopping habits, travel habits, and other activities. This is being used to identify potential threats to an organization and prepare enterprise level security plans.
This security technology helps companies gain competitive advantage and reduce the cost of corporate security. This is what is known as employee monitoring in today’s day and age. Companies need to be cognizant of the fact that employee monitoring software applications are emerging on the market to assist them in their efforts to understand and prevent insider threats.
In addition to what is user behavior analytics, another hot topic is machine learning. Machine learning refers to the use of statistical algorithms to generate and deliver personalized intelligence for various business applications. This includes everything from time and attendance systems to enterprise email and contact management. Companies must come to terms with the fact that there is no one-size-fits-all solution to the complex issues of corporate security.